5 Reasons Why Your Bridal Shop Needs a New Website

Thanks to Queen Victoria we have the wedding dress industry that we see today. The stunning white dresses that brides wear down the isle are directly influenced by the daring fashion choice that was made that fateful day on February 1840. Much has changed since then, but one thing that has stayed pretty much the same is the demand for those iconic wedding dresses. As such, bridal boutiques (like yours) are a pivotal part of the wedding experience. It's crucial that your bridal boutique has a modern and connected website so that your shop maintains the relevance and convenience that many young women are demanding.

Here are the 5 reasons why your bridal shop needs a new website:

1. You can truly connect with your brides

Through the use of social networks and websites like the Knot, you can meet potential customers far more easily than ever before. Integrating Facebook comments, a Twitter feed, or a contact form onto your website is a great way to get your brides to start asking questions right away. Knowing them ahead of time will make you more likely to schedule a unique and specialized consultation. When your customers are made to feel unique you'll sell more and they'll have a great time as well!

2. Your brides will travel much further than you think to visit your bridal shop

When your website is effectively search engine optimized there's no limit to who will see your business. Some of my clients have had brides travel five hours (or more!) one way to experience their boutique. Having a great online presence that demands your client's attention is a sure way to spark enough interest to make any length of travel worthwhile. You'll want your website to beautiful, fast, and useful. Put more than just pictures. Include tools and resources like upcoming events and dress pricing guides, and you'll have people from around the country visiting your boutique.

3. A great website does wonders for the way young brides perceive your business

Having a modern website that incorporates the things your target clientele is interested in is a sure way to improve the way they see your business. By being current and trendy you will drive business to your website and your storefront. Including services like Pinterest and Instagram into your marketing strategy will keep your boutique on the minds of brides - even before they've been asked the question! In fact, in 2014, 70% of women had a wedding-themed Pinterest board before they were even engaged.

4. Sometimes your brides only know about your competition, your site could help drive them to you as well

The wedding planning website, The Knot, doesn't only help with budgeting, planning, and organization for the brides. It plays a huge role in advertising for the vendors and bridal shops. Boutiques can have their own profiles on the Knot that market them directly towards the women in the area that are looking for dresses. Not only that but earning Knot awards is a prestigious achievement that makes your shop reputable to young brides. With a new website and a profile on the Knot, your business stands a much better chance of standing out above your competition. Plus, a great design and SEO will get you found far more frequently.

It's crucial that your bridal boutique has a modern and connected website so that your shop maintains the relevance and convenience that many young women are demanding.

5. Be there for the most important day of their lives.

Weddings, despite their merry nature, can be stressful! When orders aren't communicated effectively it can be even worse for you, and the bride. When your business has a modern website that can display order information and you can readily troubleshoot issues with your clients online, you take a lot of the work (and stress) out of at least one part of wedding planning. Now, if someone could just get the groom to show up on time...

By updating your bridal shop website you stand a much better chance of engaging and inspiring your potential clients. You'll connect with them in all new ways, making each of their visits unique and amazing. With the proper SEO and social media engagement, you'll also be able to reach far more brides than you thought possible - while staying on top of your competition. If you make your online presence as professional and gorgeous as your boutique itself, you'll find more brides wanting to find their perfect dress search with you.

David Meents

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