Sharing information about your business with your target audience is a crucial part of reaching more customers. Whether it’s to send them the latest product information or to update them on your upcoming events and achievements, the way you deliver it is crucial to its reception and it’s overall impact on your sales. Blogging on your website is a surefire way to add credibility to your business – as long as it’s consistent and well written.
This is only half the battle, though, as finding articles that have been published can sometimes be just as difficult as writing them. Of course, taking advantage of simple viral marketing techniques can help, but today we're going to talk about SEO. Keeping in mind these simple rules and best practices of SEO, you’re blog will have a greater chance of being found and you will improve your odds of securing that potential new lead.
What is SEO, and how can I make it work for me?
It may seem commonplace to hear the acronym SEO thrown around when talking about web design and blogging, but to a vast majority, the term is still an enigma. It stands for “Search Engine Optimization”, and it is what affects the visibility of a web page when you search for it in, say, Google. This impact is often referred to as your post’s “organic” results. Primarily, SEO is a matter of using the most relevant keywords for your topic in the body of your article, and its title and metadata. We’ll touch on these terms in another post, for now, let’s carry on.
So how can what you write affect who sees it? It’ll be much easier to understand once you know how search engines work. It starts easily enough: you creating a piece of content and adding it to the web. Google is constantly sending out robots that scour the internet looking for websites or articles, and when they find something interesting they add it to, presumably, a rather large index. The indexed material is checked against editorial policies (such as spelling, grammar usage, article length, and reading difficulty), and once it is approved other pieces of information are attached to it. One such piece of information and one that is quite critical to you is your article’s estimated authority on the web. That authority is what determines where in the search results your material will be located. By following common SEO practices, and using influential keywords, and getting your web link on as many pages as you can, you can increase your website’s “authority” in search results.
So where do I start with SEO?
If you’re shooting for increased traffic, and possible leads, you start with your topic. Make sure it is at least these 4 things;
Make sure your new blog post is accessible to a wide an audience, that it’s relevant to your business and your customers. Do a quick search, ask around, or come up with a unique way to gauge interest about what you want to write about. If you know one person your article will help, you can rest assured there are much more out there.
Ensure that you have enough substance to fill out the article. There’s nothing worse than clicking an interesting looking link only to realize too late that you’re not actually going to learn anything. Nobody likes having their time wasted. Make citations, add helpful tools or links, and make it useful!
Learn what kind of keywords you should use for your topic. With services like Google’s Keyword Planner you can research what the competition looks like for your article’s primary keywords. Use this to your advantage to increase the odds that your article will be given a higher authority over the competition on search engines.
After your article has been published, submit it to search engines. Don’t wait around for Bing’s robots to find your new piece of work, send it to them! Every major search engine offers the ability to submit your new articles, or you can use services like Pingomatic to send your blog to various sources to broaden your range!
In the world of SEO, this is just the tip of the iceberg. There are countless ways to improve your authority in search results, some of them quick and easy, and some of them extensive and time-consuming. SEO remains a critical part of effectively running a web presence – search engine traffic does account for nearly 64% of all website traffic after all.
We’re proud to provide our clients with SEO services as we’ve seen what our work can do for their business, and how their business can affect the lives of their customers. If you want a free analysis of your sites SEO please contact me now!