Inbound marketing has been around few a quite while now and shows absolutely no signs of slowing. As more companies begin to implement it, their competitors do the same to stay relevant. This has been creating a snowball effect through many (if not all) industries to transition into a more impactful marketing strategy. Gone are the days of cold calling hundreds of people. If you want to draw customers to you, you're going to need great content, a fantastic website, SEO, social media, and of course email marketing; all things that comprise the term "inbound marketing".
While some traditional marketers and long time industry experts are calling inbound marketing a fad, you can rest assured it's here to stay - and here's why.
1. There is a substantial improvement on your ROI vs outbound marketing
In the State of Inbound 2015 it was reported that businesses which implemented inbound marketing strategies had a higher return on their marketing investments. This is, in part, due to the ease of changing the campaign on demand based on the live data from their audience via automated software and the monitoring of analytics.
Using automation software, or just a keen eye to your reports, you can see exactly what's working for your customers and what's not. You can tailor your campaign based on social network, demographic, and interest quickly and easily. You'll see more results from these personalized campaigns, drawing in more customers and increasing your sales.
Regardless of your product or service, no matter how specialized or how niche of a market you are in, you'll always be able to get new customers with the appropriate dedication of resources to your marketing.
2. It's much easier to do than many companies think
The prospect of monitoring all of this data yourself, learning how to set it up, and following through with it is daunting. However, there's no reason to think that you need an internal marketing team (or that you need to devote your entire life) to manage your inbound marketing strategy. Most businesses are experts in their field but don't have the resources or time to take full advantage of what the inbound strategy has to offer. That's fine, though, by retaining a marketing agency like myself, you can take the hassle out of building your website, designing your email marketing strategy, and you'll still get the benefit of your ROI. Your team can learn and focus on what's important, your business, and I can take care of the rest.
3. You continue to drive new business that you didn't know you could get
The growth of your company comes from continuing to invest in it. Regardless of your product or service, no matter how specialized or how niche of a market you are in, you'll always be able to get new customers with the appropriate dedication of resources to your marketing. With the inbound methodology, it's even easier because the clients come to you through your engaging and customized campaigns - clients you didn't even know needed you.
With inbound marketing, you can customize your content to reach the people that want to buy from you. It's likely that by putting out content relevant to them, properly optimizing it for search, and sharing it effectively someone will find your services who never would have otherwise.
4. You get to know more about your clientele
This brings us to getting to know your clients. In order to say you "know what your customers want," you need to have good old fashioned proof. You get this through data, tracking, and feedback - all things that are inherent to inbound marketing. At the very core of what inbound is, you'll find analytics. The power to monitor, track, and then learn about your customers will be in your control. You'll then have the ability to grow your business around it further justifying the switch to an inbound marketing strategy.
While this is in no a way a comprehensive list of all the reasons for why inbound marketing is here to stay, it is a good starting point. Hopefully, this will inspire you to reconsider your current strategy, and find ways to improve it. By utilizing the full scope of this methodology (web design, SEO, and social engagement) you'll see an improved ROI, you'll have a better understanding of your customers, and you'll continue to get all new ones for years to come.
If you have any questions, I'd love to hear them below!